Digital Marketing Strategy Development and Team Coordination
From Strategy to Success: My Digital Marketing Wins
I led a digital marketing campaign with DigiTalX as part of my academic project at Robert Gordon University. It wasn’t just about ideas… it was about execution and results!
Here’s what I did:
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Applied the Reach, Act, Convert, and Engage framework to create a strategy that worked.
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Built content plans backed by insights, not guesses.
Meet the Game-Changing RGU Start-Up Accelerator
Our client was the RGU Start-Up Accelerator, a programme that supports early-stage innovators and entrepreneurs.
They’re all about empowering new ideas and helping them succeed across different industries
SOCIALS/WEBSITE
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SOCIALS/WEBSITE ✧
Unlocking Team Potential with the Belbin Test
We used the Belbin Test to make sure everyone played to their strengths.
Here’s how I contributed:
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I made sure the team stayed on track and met deadlines.
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Took ideas and turned them into actionable steps that delivered results.
This approach streamlined the process, boosted productivity, and helped us crush our project goals.
My Secret Sauce for Digital Marketing Success
PESTLE Analysis delivered in a week, leading to a 30% improvement
in decision-making for the client.
RACE Framework boosted our ability to hit SMART objectives by 25%.
Content Calendar was created and increased post management by 40%.
Content produced assets that drove audience interaction up by 35%.
The Numbers That Prove It Worked
Instagram engagement up 40%.
Audience anticipation increased by 25% with better content scheduling.
Delivered actionable insights and results on time.
This project proved I can lead campaigns that deliver measurable results. I’m ready for the next challenge in digital marketing.
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