How X-PERT Health Doubled Engagement and Transformed Digital Marketing Success
What if I told you that X-PERT Health achieved a 11,395% increase in video views, a 8% boost in engagement rate, and a leap from zero to consistent interaction rates—all through strategic digital marketing and carefully crafted content strategies?
Keep reading to discover how I crafted content that not only grabbed attention but drove real results, helping X-PERT Health inspire healthier lives while skyrocketing their online presence on TikTok.
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@xperthealth1 TikTok analytics from September 2024
Testimonial Post
One of the powerful testimonials from our participants:
"My knowledge of diabetes has skyrocketed since taking this course." - Yorkshire Water Participant
This testimonial shows the big impact of the X-PERT Health course.
I made eye-catching graphics to build trust and show real results.
The testimonial post led to a 30% boost in social media shares and a 20% increase in questions about our programs, thanks to emotional language, good storytelling, and posting at the right times.
Behaviour Change Support Group (Final Instagram Post)
As part of my role at X-PERT Health, I created a social media campaign to promote the Behaviour Change Support Group.
I used Canva to design visuals that stood out. The final Instagram post clearly showed the benefits of the program and encouraged people to join.
I used strong calls to action, a simple design, and targeted the right audience.
The post focused on building healthy habits through a 3-month online program, with bi-weekly sessions and practical tools for long-term health changes.
The campaign led to a 45% increase in sign-ups compared to earlier promotions, thanks to better audience targeting, better timing, and more engaging visuals.
Before vs After
The first version of the post wasn’t clear and made it hard to get the main message across.
I redesigned it to make the key benefits stand out. I used bold colors to make elements pop, simple text for easy reading, and a clear layout to guide the viewer's eyes.
The new version had bold text, a clean design, and visuals that grabbed attention, leading to a 60% boost in engagement.
Why do most health goals fail? 🤔 Paul, a behavior change expert, shares the secrets to breaking the cycle and actually making habits stick. From small wins to long-term success, his approach is a game-changer. 🧠If you're ready to stop struggling and start thriving, this is for you. Watch now and take the first step!
#healthgoals2024 #behaviorchanges #wellnessjourneywithme #habithack #xperthealth
Behaviour Change Course Interview with Paul
This video features an interview with Paul, where he answers questions about the Behaviour Change Course program.
The goal was to show the key parts of the program through Paul’s real experiences, focusing on relatable challenges and personal successes.
This approach made Paul’s story impactful and easy for the audience to connect with.
By asking clear questions and getting real answers, I used storytelling techniques like highlighting emotional moments and adding pauses to make the video more engaging.
These choices helped potential participants understand the real benefits of the course.
Key outcome: 50% rise in completion rate compared to last year.
Hey, I’m Romans 👋 I am the #contentcreator at X-PERT Health. I’m here to break down the noise and bring you real, actionable tips to take control of your health. Let’s make it simple, let’s make it work, and let’s make it YOURS. Ready to start? Let’s go💡
#healthunlocked #videoofficial #BetterEveryDay #HealthMadeSimple #xperthealth
60-Seconds Introduction Video
This 60-second video introduces me to the X-PERT Health audience as the new content creator, showing my skills in video editing, storytelling, and engaging with the audience.
I highlighted my digital marketing skills to show the value I bring to the team.
I focused on sharing my passion for digital marketing and my excitement about working with X-PERT Health to make great content.
Quick cuts, engaging text overlays, and an approachable tone helped me connect with the audience and build trust from the start.
I used Canva for editing, adding jump cuts, colour grading, and motion graphics to keep viewers interested.
Key outcome: 70% boost in audience engagement.
🍞Think carbs are harmless? Think again. Every carb impacts blood sugar—especially with prediabetes or type 2 diabetes.⚠️ Want to get control? 👀Follow us for more tips! You've got this!📲 #xperthealth #didyouknowthis #glucosebalance #healthfacts #diabeteseducation
Do you want to see more videos I have created?
visit @xperthealth TikTok account
Did You Know Post
This 'Did You Know' post shared an interesting health fact in a fun and memorable way.
I used Canva to design the video, keeping the visuals simple but attention-grabbing.
The post used a bold headline to get interest, followed by short, easy-to-understand content that delivered value quickly.
The goal was to educate the audience while also driving engagement through likes, shares, and comments.
Key outcome: 35% increase in post interactions compared to other informational posts.